ULTRA Guard Safety System

ClientFlex-O-Lite
LocationMalvern, PA
CategoryMarketing & Advertising
Year2012-current

The ULTRA Guard Safety Enhancement System, developed by Potters Industries Inc., is a unique low-cost delineation system for guard rails, barrier walls, bridges and other areas along the road that might be difficult to see under adverse conditions.

An alternative to mounted reflectors, the ULTRA Guard System is applied directly onto guard rails and barriers giving drivers a continuous retroreflective guide to changes in road direction, curbs, islands, tunnels, work zones or shoulder width.

With memorable, creative copy writing, innovative design work, and ad placement that zeroed in on their clients target audience, Perfect Landing Media helped ULTRA Guard reach new heights in the marketplace. An aggressive, proactive email campaign, that focused on how much safer the road becomes under adverse weather conditions and darkness when driver visibility is enhanced by using the ULTRA Guard Safety System, helped drive the message home to potential customers.

The marketing and media experts at Perfect Landing Media are currently involved in the creative process of developing the next flight of persuasive messages and powerful promotional materials that will propel ULTRA Guard beyond their competition. Focusing on safety, affordability, durability, versatility, and the product's reliability to enhance visibility in all weather conditions, 24 hours a day, Perfect Landing Media's new marketing campaign will be designed to help ULTRA Guard sales skyrocket!